How to Become a Digital Marketing Manager in Atlanta, Georgia


If you want to become a Digital Marketing Manager, Atlanta, GA is the place to be. The metro area is considered one of the most affordable places to live, and Atlanta ranks first when it comes to the cost of living. The metro area also boasts a number of colleges, making it a desirable place to live. Learn more about Social Cali Digital Marketing Atlanta.

Job description

If you're interested in a job as a Digital Marketing Manager in Atlanta, Georgia, then you've come to the right place. This job description includes a variety of responsibilities, including developing new business strategies and implementing new technology. As technology has become more prevalent and business owners want to maximize their profits, the role of a Digital Marketing Manager has become more complex. It requires a thorough understanding of content marketing, search engine optimization (SEO), conversion rate optimization (CRO), and advanced analytics.

A digital marketing manager must be able to develop a strategy for the company, including implementing new tactics and tracking results. This role also involves working with cross-functional teams and vendors. Lastly, a digital marketing manager must be able to maintain brand consistency across multiple channels.

Education required

Digital marketing managers need to be savvy about the latest web technologies and analytics. They should be proficient with social media tools and know how to use emerging technology trends to offer immersive user experiences. They should also be knowledgeable about content marketing. This can include content for websites, email marketing campaigns, and social media. In addition, they should be proficient in website analytics and conversion rate optimization.

Atlanta is home to several reputable digital marketing schools. Classes range from 3 hours to 12 weeks, and the cost can range from $250 to $15,000 for full-time study. A good understanding of marketing analytics software like Google Analytics is an essential part of any career in digital marketing. This tool helps connect data from different marketing channels to provide insight for optimization.


A bachelor's degree in business or a related field is preferred, but an associate's degree with at least two years' experience in digital marketing is acceptable. You should also have excellent writing and presentation skills and be able to work independently and under minimal supervision. A strong passion for digital marketing is a must, as is a high level of analytical thinking. Good interpersonal and communication skills are also essential. You should also have experience in content development, SEO, and Web traffic metrics.

There are several accredited schools and colleges in Atlanta that offer online digital marketing courses. Emory Continuing Education and Ledet Training are two schools that offer online courses as well as live training. You can enroll in courses at these schools and earn a 78-hour certificate.

You can also take courses at Miami Ad School, where you can enroll in strategic planning boot camps. Other schools that offer online courses for digital marketing include Ledet Training and ONLC Training Center.

Employment Outlook

Digital Marketing Agency in Atlanta makes anywhere from $20,343 to $216,976 per year. The median salary is $96,088 and the top 8% earn over two hundred thousand dollars. In 2018, the average federal tax rate for this job was 24% and the Georgia state tax rate was 6%. That means that a Digital Marketing Manager in Atlanta would take home about $91,045 per year or $3,794 per paycheck.

As the job scope for Digital Marketing Managers continues to expand, a higher-paying job may be your next step. Many employers offer excellent benefits and competitive compensation. A degree can boost your earnings and the chance for promotion. You can also increase your income by supervising a junior Digital Marketing Manager.