How to Structure and Hire Your Link Building Team


Hiring a link-building team can be a difficult decision. You may have some members of your team who are already doing a fine job, and you can use their time elsewhere. After all, link building is time-consuming! But hiring a dedicated team from Affordable SEO will increase the success of your link-building campaign.

Links are a highway connecting users to your business

It is important to carefully select a link-building agency. Some agencies may use questionable methods or use shady practices that leave your business vulnerable to scams. You must look for a reputable agency that explains its process and uses proven scalable prospecting techniques, value-driven email copywriting, and content creation. You must also understand that executives are often uninterested in the details of the link building process. For this reason, Brian Dean recommends choosing a sales-driven approach to link building.

One overlooked link building technique is building links from authoritative sites. This technique is effective because people are more likely to link to an authoritative website. Similarly, when you link to a third party, they are more likely to link back to you.

Guest posting is a valuable link building tactic

Guest posting is a link building tactic that is highly beneficial for your website. It is an excellent source of backlinks, but it is important to follow certain guidelines when publishing on other websites. In the end, guest posts should not compete with your own website in search results.

Before you write a guest post, conduct keyword research on the target websites. The anchor text of your post should contain words that readers would use to find the subject you are writing about. This will increase the natural SEO of the content, and help it rank high on SERPs. Moreover, your guest post will provide you with an opportunity to hyperlink to future content.

Before you start guest posting, make sure to find a quality website that is relevant to your expertise. This way, you will be able to create a good relationship with the site owners. Once you build trust, you may even secure content partnership with them.

Co-marketing with partners is a valuable link-building tactic

A co-marketing partnership is a great way to increase your reach and brand awareness. It also helps you expand your market by connecting with new clients. A successful co-marketing campaign can create a lasting impression on new customers and boost your reputation. In addition to this, co-marketing can help you generate new links.

When partnering with a marketing agency, make sure you develop a good rapport. Ensure that you both share the same goals and are transparent with each other. This will create a trust-based relationship and allow you to focus on the success of your campaign.

You can also co-market via webinar. You'll need to plan at least two webinars, create professional presentation decks, coordinate with your webinar service, and promote them through several marketing channels. Be sure to create a landing page for registration.

Submitting to directories is a valuable link-building tactic

While some people still think of directory submission as a dead link-building tactic, it is important to remember that there are still benefits associated with this method. Directories are a great way to get highly targeted traffic that can translate to improved conversion rates. These benefits can be found by ensuring that the directories you choose are relevant and high-quality.

The benefit of directory backlinks lies in their potential to serve as referral channels. They redirect interested parties to your website, which will improve your search engine rankings. Furthermore, they can double as supplementary lead generators.

Choosing a link building partner

If you're considering hiring a link-building partner to boost your web presence, there are several factors to consider. One of the most important is the agency's experience and expertise.

A good agency should be able to provide clients with the results they need in a timely manner. In addition, they should be able to answer all your questions and fully explain their link-building strategies. While some SEO practitioners prefer secrecy when it comes to their work, most will be happy to explain their methods and processes. This ensures that you'll get the results you're looking for and a smoother path to ROI.

The right link-building partner can help your company outperform its competitors in the SERPs. A good agency will be able to research and analyze your website to determine which parts are weak and which aren't. If you're dealing with a big website, this could mean several discovery calls. Most link-building agencies will get back to you within a week.